2,675 sqft
|
Henrico, VA
|
Spring 2025
To counteract the effects of this window-scarce space, Martin Dermatology allocated design efforts and budget to provide a warm, bright, and welcoming space.
These design elements strive to invite users to a more transparent and patient-centered model of care—delivered through a membership structure that prioritizes on-call provider availability, longer visits with patients. By removing third-party billing and insurance-related barriers, this model reduces administrative complexity and protects patients from the unpredictability and limitations often associated with traditional insurance plans.
Lead drafter,
Designer,
CA point-person,
Photography stager.